PM CLINIC

“The Smile is an exclusive and a unique trait of any one of us.”

Exclusive as the treatment given to any pacient of the PM CLINIC. Our client believes that Dental Care Clinics should go beyond the caring and wellness atmosphere they transmit and try to be something more.

Taking this as the major guideline, this was the starting point for this project: getting someone who provides an exclusive and precise service, a singular and unmistakable identity that translate all that they stand for.

The greatest challenge when creating a corporative identity is that it directs you instantly to the business branch of that company, and at the same time have a implicit concept within.

In this project we had the challenge of creating a distinct and exclusive identity for the “P.M. CLINIC”, that would direct you to a Dental Care Clinic but in a way you would say: “I’ve never seen this before”.

The concept for the logo came from the fusion of the P and M letters with the shape of a tooth and a dentist mouth mirror.

On the brand applications, we developed the design for greeting cards, letter paper, folders, paper bags, other stationary and the light claim for the clinic.