The greatest challenge when creating a corporative identity is that it directs you instantly to the business branch of that company, and at the same time have a implicit concept within.
In this project we had the challenge of creating a distinct and exclusive identity for the “P.M. CLINIC”, that would direct you to a Dental Care Clinic but in a way you would say: “I’ve never seen this before”.
The concept for the logo came from the fusion of the P and M letters with the shape of a tooth and a dentist mouth mirror.
On the brand applications, we developed the design for greeting cards, letter paper, folders, paper bags, other stationary and the light claim for the clinic.